Rothy’s Imagine What’s Possible

Role: Producer
Partners: Hope Hydration

Created a Pop up in NYC’s Flatiron Plaza in collaboration with artist, Willie Cole. New Yorkers were invited to turn plastic waste into a communal live art installation. This one day event collected over 1,000 single use bottles and inspired guests to image what’s possible.

Production included custom event branding, fabricated structures, signage, digital displays, and social invites.